When measured against other smartphones, the average price of Apples iPhone already makes it a luxury item in most Asian countries. 就其平均价格和其他智能手机相比,在多数亚洲国家,苹果企业的iPhone手机本身已经就是款奢侈品了。 But that hasnt sTOPped designers from offering even more extravagant iPhone cases with eye-popping price tags. 尽管这样,设计师们还是不断推出愈加奢华,价格更加让人瞠目的iPhone手机外壳。 The latest entry is the Koku, a bedazzled case for the iPhone 5 and iPhone 5S, which comes in both silver and gold varieties. The gold case is fitted out with more than 200 diamonds and sells for 3,776,000 Japanese yen, or more than $38,500. 最新上市的Koku,是一款专为iPhone 5和iPhone 5S制作的系列手机外壳,分金、银两款,造型眼花缭乱。其中金款镶有200多颗 石,价格3,776,000日圆,约合逾38,500USD。 Though the cases are currently sold only in Japan, the president of the Japanese jewelry company that makes them says he hopes to start selling them it world-wide. 尽管这类外壳现在只能在日本买到,但制作该商品的日本珠宝公司──秋山国际株式会社的总裁秋山酉太郎表示,期望开始面向全球发售。 Since iPhone is marketed globally, wed like to promote these outside Japan as well in future, Yutaro Akiyama, of Akiyama Co., told the Journal. 他对本报记者说道,苹果手机布局全球市场,因此大家也期望在将来将商品推广到日本以外的国家。 So, what makes the Koku so expensive? We broke down the cosplayt. 那样Koku手机外壳何以这样昂贵?让大家来看看它的制作本钱。 Who Makes It: Japanese jeweler Akiyama and mobile phone company Phonet, both based in Yamanashi prefecture, teamed up on the Koku. Akiyama usually makes wearable womens accessories such as earrings, bracelets and pendants, while Phonet runs a dozen stores in Yamanashi. 由哪个推出:总部坐落于山梨县的秋山国际和移动手机公司Phonet Co.一同完成Koku的设计工作。秋山国际事实上是一家主要经营耳环、手镯、挂坠等女人装饰品的公司,而Phonet在山梨县拥有十二家手机店铺。 What Its Made of: The gold iPhone case is made of 18-carat yellow gold studded with 207 diamonds weighing 1.71 carats in total. The less expensive version is made with silver and cubic zirconias, bringing the price down to a still-pricey 377,600 yen. 由何制成:金款iPhone手机外壳由18K黄金制成,表面镶有207颗总重1.71克拉的 石。银款外壳由银和合成锆石制成,价格虽较金款外壳低,但仍高达377,600日圆。 Craftmanship Design: Koku means time, and the back of the case features a design of a clock face set against the outline of a solitaire-diamond ring. Above the XII symbol is a silhouette of Mount Fuji, Japans tallest peak, whose height -- 3,776 meters -- inspired the products aspirational price tag.
工艺/设计:Koku在日语中意为“时间”,外壳的背面图案是一枚时钟表盘模样的指环,上面用镶 勾勒出 石的外形。表盘12点地方的上方则呈现以日本最高峰──富士山的形貌,该商品的价格正是由山的海拔──3776米得来。 How Its Made: The case was extremely difficult to manufacture because the materials tended to shrink or lose their sheen during the casting process, said Mr. Akiyama. 生产过程:秋山称,该外壳的生产工艺“极其精细”,由于在铸造的过程中要确保材料不会缩短或失去光泽。 Exclusivity: Available only by order, only 15 gold and 15 silver cases will be produced and are targeted toward wealthy women in their 40s and 50s. According to Mr. Akiyama, the company has received one order for the silver version so far, but none have been placed for the gold one yet. 独特质:商品只同意定制,公司计划生产金款、银款各15件,并将目的顾客群定位在40至50岁、富有些女人买家。据秋山称,公司现在已经收到一份银款手机外壳的订单,尚未有人预定金款。